Public:Marketing Kray.ai

Market Size

On doing the Market Sizing, we've come upon the following TAM, SAM, SOM, EVG or ICP

Total Addressable Market

Do check in time to time with TAM and Marketing team often on who are Fit customers now, but weren't fit before

How big is the largest market?

1M Ecommerce Store companies with more than $1000/year in revenues

Not a good fit

Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co

Fit

Those we don't know about

We can educate our ICPs through newsletters , Google ads, facebook ads, blogs

Actively Looking

Tushar to plan how we would identify the ones who are "actively looking"

Find through Inbound / Outbound

Landing page with google ads

Linkedin Inmail outbound campaign

Social media(facebook, Instagram) ad campaigns

ICP

Here

Serviceable Available Market

What portion of the market fits you ?

Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation

Serviceable Obtainable Market

What is the market you could reach with your current resources ?

Manufacturers with 100s of pages of product catalogs. And not the top online shopping categories

Buying Committee

In Manufacturing firm

CEO. like Bill from CasterConcepts posted job on upwork, interviewed us and brought Justin with him on his first call itself.

CMO, like Richard from CasterConcepts. After contract was won they brought in Richard their fractional CMO.

VP of Sales. like Doug from CasterConcepts. After first call with Bill & Justin, they said "lets bring Doug in". Next week Doug came in. He also said "yes we need it"

CTO / IT guy. like Justin from CasterConcepts

Buyer Persona

Use Hubspot's Buyer Persona Builder tool to build one, and paste it here

Ideal customer profile (ICP)

ICP 1

Revenue > 1 million

Size of company > 100

ICP 2

Ecommerce consultant. (Agency/Individuals providing service/product to ecommerce).

Content at each stage in Buyer's Journey

At each stage of the buyer journey, list down the content artifacts you would use

Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See ABM Course > 16. The Buyer's Journey - Structured for ABM chapter for example