Public:Lean Business Canvas
Out of all the Reasons due to which Startups Fail, the #1 reason is "no market need". We use Lean Business Canvas to keep ourselves immune from this #1 reason. Later the canvas gives birth to 4 more artifacts shown in pale yellow color in screenshot on the right
Guidelines
Order of filling Lean Canvas
Split high level canvas into narrower canvases
Sketching out a Lean Canvas quickly is a great first step for taking stock of your big idea and visualizing your business model as a set of assumptions. That said, most entrepreneurs either go too broad or too narrow with their first canvases. This is a Goldilocks problem.
If you struggled to fit your idea on a single page, chances are you went too broad. When you go too broad, your canvas becomes watered down and undifferentiated. I’ve worked with several startups that felt the problems they were solving were so universal, they applied to everyone.
Staying immune from Hammer problem
Sections
Customer Segments
Segmenting-targeting-positioning
Market Sizing using LinkedIn Campaigns for B2B