Public:Brand Style Guide

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    A brand style guide is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes.[1]

    Contents of Brand Style Guide

    Brand identity[2]

    It defines the brand. It includes the following:

    1. Articulate the mission statement.
    2. Explain the name and tagline.
    3. Identify the voice and tone.
    4. Introduce the intended audience.

    Brand Kit[3]

    It describes the visual identity. It includes the following:

    1. Logo
    2. Color Palette
    3. Typography
    4. Photography
    5. Iconography

    Examples

    https://blog.hubspot.com/marketing/examples-brand-style-guides

    Citations

    1. ↑ Adobe: Create a brand style guide to ensure consistent brand identity
    2. ↑ Adobe: What is brand identity and why does it matter?
    3. ↑ Adobe: Define your company’s singular style with a brand kit.
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