Public:Marketing Kray.ai
Market Size
On doing the Market Sizing, we've come upon the following TAM, SAM, SOM, EVG or ICP
Total Addressable Market
How big is the largest market?
1M Ecommerce Store companies with more than $1000/year in revenues[1]
Not a good fit
Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co
Fit
Those we don't know about
We can educate our ICPs through newsletters , Google ads, facebook ads, blogs
Actively Looking
Tushar to plan how we would identify the ones who are "actively looking"
Find through Inbound / Outbound
Landing page with google ads
Linkedin Inmail outbound campaign
Social media(facebook, Instagram) ad campaigns
Serviceable Available Market
What portion of the market fits you ?
Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation
Serviceable Obtainable Market
What is the market you could reach with your current resources ?
Manufacturers with 100s of pages of product catalogs. And not the top online shopping categories
Early Evangelists or Ideal Customer Profile
- Size of company: 100+ people having store on their website
- Geography: anywhere in world
- Industry: Industrial Parts
- Technology : Any ecommerce store software
- Department size: 10+ people in Sales and Marketing team
- Funding: they are Series A or beyond and running a store
- Public/Private : Any
- Complexity: complex products
Buying Committee
In Manufacturing firm
CEO. like Bill from CasterConcepts
CMO, like Richard from CasterConcepts
VP of Sales. like Doug from CasterConcepts
CTO / IT guy. like Justin from CasterConcepts
Campaigns
Manufactures who have 10+ people in their Sales team and Marketing team
Stores using Competitor Products
Buyer Persona
Use Hubspot's Buyer Persona Builder tool to build one, and paste it here
Ideal customer profile (ICP)
Revenue > 1 million
Size of company > 100
Content at each stage in Buyer's Journey
Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See ABM Course > 16. The Buyer's Journey - Structured for ABM chapter for example