Public:Lean Business Canvas
![thumb|[https://learning.oreilly.com/library/view/running-lean-3rd/9781098108762/part01.html#:-:text=The%20Business%20Model%20Design,%20Playbook Business Model Design Playbook] from the [https://learning.oreilly.com/library/view/running-lean-3rd/9781098108762/ book Running Lean](/wiki/File:Business_Model_Design_Playbook.png){kind=link}
Out of all the Reasons due to which Startups Fail, the #1 reason is "no market need". We use Lean Business Canvas to keep ourselves immune from this #1 reason. Later the canvas gives birth to 4 more artifacts shown in pale yellow color in screenshot on the right