Public:Brand Style Guide: Difference between revisions
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A brand style guide is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes.[1]
Contents of Brand Style Guide
Brand identity[2]
It defines the brand. It includes the following:
- Articulate the mission statement.
- Explain the name and tagline.
- Identify the voice and tone.
- Introduce the intended audience.
Brand Kit[3]
It describes the visual identity. It includes the following:
- Logo
- Color Palette
- Typography
- Photography
- Iconography
Examples
https://blog.hubspot.com/marketing/examples-brand-style-guides