Public:Marketing Kray.ai: Difference between revisions
No edit summary |
No edit summary |
||
| Line 3: | Line 3: | ||
== Total Addressable Market == | == Total Addressable Market == | ||
[[File:TAM segregrated by Engagement.png|thumb|Do check in time to time with TAM and Marketing team often on who are Fit customers now, but weren't fit before]] | |||
'''How big is the largest market?''' | '''How big is the largest market?''' | ||
1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref> | 1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref> | ||
=== Those we don't know about === | |||
Ricky and Chandan to suggest how we would do Advertising and Email marketing | |||
=== Actively Looking === | |||
Tushar to plan how we would identify the ones who are "actively looking" | |||
=== Find through Inbound / Outbound === | |||
Ricky and Chandan to suggest how we would do Advertising | |||
== Serviceable Available Market == | == Serviceable Available Market == | ||
Revision as of 07:19, 30 November 2023
Market Size
On doing the Market Sizing, we've come upon the following TAM, SAM, SOM, EVG or ICP
Total Addressable Market
How big is the largest market?
1M Ecommerce Store companies with more than $1000/year in revenues[1]
Those we don't know about
Ricky and Chandan to suggest how we would do Advertising and Email marketing
Actively Looking
Tushar to plan how we would identify the ones who are "actively looking"
Find through Inbound / Outbound
Ricky and Chandan to suggest how we would do Advertising
Serviceable Available Market
What portion of the market fits you ?
Stores that make more than $500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation
Serviceable Obtainable Market
What is the market you could reach with your current resources ?
Manufacturers with 100s of pages of product catalogs. And not the top online shopping categories
Early Evangelists or Ideal Customer Profile
- Size of company: 100+ people having store on their website
- Geography: anywhere in world
- Industry: Industrial Parts
- Technology : Any ecommerce store software
- Department size: 10+ people in Sales and Marketing team
- Funding: they are Series A or beyond and running a store
- Public/Private : Any
- Complexity: complex products
Buying Committee
In Manufacturing firm
CEO. like Bill from CasterConcepts
CMO, like Richard from CasterConcepts
VP of Sales. like Doug from CasterConcepts
CTO / IT guy. like Justin from CasterConcepts