Public:Brand Style Guide: Difference between revisions
No edit summary |
|||
| Line 24: | Line 24: | ||
== Citations == | == Citations == | ||
[[Category:Design Process]] | [[Category: Design Process]] | ||
Revision as of 13:23, 7 May 2024
A brand style guide is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes.[1]
Contents of Brand Style Guide
Brand identity[2]
It defines the brand. It includes the following:
- Articulate the mission statement.
- Explain the name and tagline.
- Identify the voice and tone.
- Introduce the intended audience.
Brand Kit[3]
It describes the visual identity. It includes the following:
- Logo
- Color Palette
- Typography
- Photography
- Iconography
Examples
https://blog.hubspot.com/marketing/examples-brand-style-guides
Citations
- ↑ https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-guide.html#:~:text=What%20is%20a%20brand%20style,work%20with%20different%20color%20schemes
- ↑ https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-identity.html
- ↑ https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-kit.html