Public:Marketing Kray.ai: Difference between revisions
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== Early Evangelists or Ideal Customer Profile == | == Early Evangelists or Ideal Customer Profile == | ||
Manufactures who have 10+ people in their Sales team and Marketing team | Manufactures who have 10+ people in their Sales team and Marketing team | ||
* Size of company: 100+ people having store on their website | |||
* Geography: anywhere in world | |||
* Industry: Industrial Parts | |||
* Technology : Any ecommerce store software | |||
* Department size: 10+ people in Sales and Marketing team | |||
* Funding: they are Series A or beyond and running a store | |||
* Public/Private : Any | |||
* Complexity: complex products | |||
= Buying Committee = | = Buying Committee = | ||
Revision as of 06:50, 30 November 2023
Market Size
On doing the Market Sizing, we've come upon the following TAM, SAM, SOM, EVG or ICP
Total Addressable Market
How big is the largest market?
1M Ecommerce Store companies with more than $1000/year in revenues[1]
Serviceable Available Market
What portion of the market fits you ?
Stores that make more than $500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation
Serviceable Obtainable Market
What is the market you could reach with your current resources ?
Manufacturers with 100s of pages of product catalogs. And not the top online shopping categories
Early Evangelists or Ideal Customer Profile
Manufactures who have 10+ people in their Sales team and Marketing team
- Size of company: 100+ people having store on their website
- Geography: anywhere in world
- Industry: Industrial Parts
- Technology : Any ecommerce store software
- Department size: 10+ people in Sales and Marketing team
- Funding: they are Series A or beyond and running a store
- Public/Private : Any
- Complexity: complex products
Buying Committee
In Manufacturing firm
CEO. like Bill from CasterConcepts
CMO, like Richard from CasterConcepts
VP of Sales. like Doug from CasterConcepts
CTO / IT guy. like Justin from CasterConcepts