Public:Brand Style Guide: Difference between revisions
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A '''brand style guide''' is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes.<ref>https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-guide.html#:~:text=What%20is%20a%20brand%20style,work%20with%20different%20color%20schemes</ref> | A '''brand style guide''' is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes.<ref>[https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-guide.html#:~:text=What%20is%20a%20brand%20style,work%20with%20different%20color%20schemes Adobe: Create a brand style guide to ensure consistent brand identity]</ref> | ||
== Contents of Brand Style Guide == | == Contents of Brand Style Guide == | ||
=== [[Brand identity]]<ref>https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-identity.html</ref> === | === [[Brand identity]]<ref>[https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-identity.html Adobe: What is brand identity and why does it matter?]</ref> === | ||
It defines the brand. It includes the following: | It defines the brand. It includes the following: | ||
| Line 11: | Line 11: | ||
# Introduce the intended audience. | # Introduce the intended audience. | ||
=== [[Brand Kit]]<ref>https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-kit.html</ref> === | === [[Brand Kit]]<ref>[https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-kit.html Adobe: Define your company’s singular style with a brand kit.]</ref> === | ||
It describes the visual identity. It includes the following: | It describes the visual identity. It includes the following: | ||
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== Citations == | == Citations == | ||
[[Category:Design Process]] | [[Category: Design Process]] | ||
Latest revision as of 07:05, 29 May 2024
A brand style guide is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes.[1]
Contents of Brand Style Guide
Brand identity[2]
It defines the brand. It includes the following:
- Articulate the mission statement.
- Explain the name and tagline.
- Identify the voice and tone.
- Introduce the intended audience.
Brand Kit[3]
It describes the visual identity. It includes the following:
- Logo
- Color Palette
- Typography
- Photography
- Iconography
Examples
https://blog.hubspot.com/marketing/examples-brand-style-guides