Public:Marketing Kray.ai: Difference between revisions
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== Total Addressable Market == | == Total Addressable Market == | ||
[[File:TAM segregrated by Engagement.png|thumb|Do check in time to time with TAM and Marketing team often on who are Fit customers now, but weren't fit before]] | |||
'''How big is the largest market?''' | '''How big is the largest market?''' | ||
1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref> | 1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref> | ||
=== Not a good fit === | |||
Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co | |||
=== Fit === | |||
==== Those we don't know about ==== | |||
We can educate our ICPs through newsletters , Google ads, facebook ads, blogs | |||
==== Actively Looking ==== | |||
Tushar to plan how we would identify the ones who are "actively looking" | |||
==== Find through Inbound / Outbound ==== | |||
Landing page with google ads | |||
Linkedin Inmail outbound campaign | |||
Social media(facebook, Instagram) ad campaigns | |||
== ICP == | |||
[[Sales onboarding at Kray.ai#Ideal customer persona|Here]] | |||
== Serviceable Available Market == | == Serviceable Available Market == | ||
'''What portion of the market fits you ?''' | '''What portion of the market fits you ?''' | ||
Stores that make more than $500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation | Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation | ||
== Serviceable Obtainable Market == | == Serviceable Obtainable Market == | ||
| Line 16: | Line 38: | ||
Manufacturers with 100s of pages of product catalogs. And not the [https://www.shopify.com/blog/top-online-shopping-categories top online shopping categories] | Manufacturers with 100s of pages of product catalogs. And not the [https://www.shopify.com/blog/top-online-shopping-categories top online shopping categories] | ||
= Buying Committee = | = Buying Committee = | ||
== In Manufacturing firm == | == In Manufacturing firm == | ||
CEO. like [https://www.linkedin.com/in/bill-dobbins-0ab1363 Bill from CasterConcepts] | CEO. like [https://www.linkedin.com/in/bill-dobbins-0ab1363 Bill from CasterConcepts] posted job on upwork, interviewed us and brought Justin with him on his first call itself. | ||
CMO, like [https://www.linkedin.com/in/richardbrowne/ Richard from CasterConcepts] | CMO, like [https://www.linkedin.com/in/richardbrowne/ Richard from CasterConcepts]. After contract was won they brought in Richard their fractional CMO. | ||
VP of Sales. like [https://www.linkedin.com/in/douglas-backinger-a8a622/details/experience/ Doug from CasterConcepts] | VP of Sales. like [https://www.linkedin.com/in/douglas-backinger-a8a622/details/experience/ Doug from CasterConcepts]. After first call with Bill & Justin, they said "lets bring Doug in". Next week Doug came in. He also said "yes we need it" | ||
CTO / IT guy. like [https://www.linkedin.com/in/justin-powell-978997108 Justin from CasterConcepts] | CTO / IT guy. like [https://www.linkedin.com/in/justin-powell-978997108 Justin from CasterConcepts] | ||
= Campaigns = | |||
== Manufactures who have 10+ people in their Sales team and Marketing team == | |||
== Stores using Competitor Products == | |||
= Buyer Persona = | |||
Use [https://www.hubspot.com/make-my-persona Hubspot's Buyer Persona Builder tool] to build one, and paste it here | |||
== Ideal customer profile (ICP) == | |||
ICP 1 | |||
Revenue > 1 million | |||
Size of company > 100 | |||
ICP 2 | |||
Ecommerce consultant. (Agency/Individuals providing service/product to ecommerce). | |||
= Content at each stage in Buyer's Journey = | |||
[[File:Content-in-Buyer-Journey-Stages.png|thumb|At each stage of the buyer journey, list down the content artifacts you would use]] | |||
Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609782#overview ABM Course > 16. The Buyer's Journey - Structured for ABM chapter] for example | |||
= References = | = References = | ||
[[Category: | [[Category:Kray]] | ||
[[Category:Marketing]] | [[Category:Marketing]] | ||
Latest revision as of 21:00, 18 June 2024
Market Size
On doing the Market Sizing, we've come upon the following TAM, SAM, SOM, EVG or ICP
Total Addressable Market
How big is the largest market?
1M Ecommerce Store companies with more than $1000/year in revenues[1]
Not a good fit
Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co
Fit
Those we don't know about
We can educate our ICPs through newsletters , Google ads, facebook ads, blogs
Actively Looking
Tushar to plan how we would identify the ones who are "actively looking"
Find through Inbound / Outbound
Landing page with google ads
Linkedin Inmail outbound campaign
Social media(facebook, Instagram) ad campaigns
ICP
Serviceable Available Market
What portion of the market fits you ?
Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation
Serviceable Obtainable Market
What is the market you could reach with your current resources ?
Manufacturers with 100s of pages of product catalogs. And not the top online shopping categories
Buying Committee
In Manufacturing firm
CEO. like Bill from CasterConcepts posted job on upwork, interviewed us and brought Justin with him on his first call itself.
CMO, like Richard from CasterConcepts. After contract was won they brought in Richard their fractional CMO.
VP of Sales. like Doug from CasterConcepts. After first call with Bill & Justin, they said "lets bring Doug in". Next week Doug came in. He also said "yes we need it"
CTO / IT guy. like Justin from CasterConcepts
Campaigns
Manufactures who have 10+ people in their Sales team and Marketing team
Stores using Competitor Products
Buyer Persona
Use Hubspot's Buyer Persona Builder tool to build one, and paste it here
Ideal customer profile (ICP)
ICP 1
Revenue > 1 million
Size of company > 100
ICP 2
Ecommerce consultant. (Agency/Individuals providing service/product to ecommerce).
Content at each stage in Buyer's Journey
Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See ABM Course > 16. The Buyer's Journey - Structured for ABM chapter for example