View source for Public:Marketing Kray.ai

= Market Size =
On doing the [[Market Sizing]], we've come upon the following TAM, SAM, SOM, EVG or ICP

== Total Addressable Market ==
[[File:TAM segregrated by Engagement.png|thumb|Do check in time to time with TAM and Marketing team often on who are Fit customers now, but weren't fit before]]
'''How big is the largest market?'''

1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref>

=== Not a good fit ===
Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co

=== Fit ===

==== Those we don't know about ====
We can educate our ICPs through newsletters ,  Google ads, facebook ads, blogs 

==== Actively Looking ====
Tushar to plan how we would identify the ones who are "actively looking"

==== Find through Inbound / Outbound ====
Landing page with google ads

Linkedin Inmail outbound campaign

Social media(facebook, Instagram) ad campaigns

== Serviceable Available Market ==
'''What portion of the market fits you ?'''

Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation

== Serviceable Obtainable Market ==
'''What is the market you could reach with your current resources ?'''

Manufacturers with 100s of pages of product catalogs. And not the [https://www.shopify.com/blog/top-online-shopping-categories top online shopping categories]

== Early Evangelists or Ideal Customer Profile ==
* Size of company: 100+ people having store on their website
* Geography: anywhere in world
* Industry: Industrial Parts
* Technology : Any ecommerce store software
* Department size: 10+ people in Sales and Marketing team
* Funding: they are Series A or beyond and running a store
* Public/Private : Any
* Complexity: complex products
* Product SKUs > 10k

= Buying Committee =

== In Manufacturing firm ==
CEO. like [https://www.linkedin.com/in/bill-dobbins-0ab1363 Bill from CasterConcepts]

CMO, like [https://www.linkedin.com/in/richardbrowne/ Richard from CasterConcepts]

VP of Sales. like [https://www.linkedin.com/in/douglas-backinger-a8a622/details/experience/ Doug from CasterConcepts]

CTO / IT guy. like [https://www.linkedin.com/in/justin-powell-978997108 Justin from CasterConcepts]

= Campaigns =

== Manufactures who have 10+ people in their Sales team and Marketing team ==

== Stores using Competitor Products ==

= Buyer Persona =
Use [https://www.hubspot.com/make-my-persona Hubspot's Buyer Persona Builder tool] to build one, and paste it here

== Ideal customer profile (ICP) ==
ICP 1

Revenue > 1 million

Size of company > 100


ICP 2

Ecommerce consultant. (Agency/Individuals providing service/product to ecommerce).

= Content at each stage in Buyer's Journey =
[[File:Content-in-Buyer-Journey-Stages.png|thumb|At each stage of the buyer journey, list down the content artifacts you would use]]
Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609782#overview ABM Course > 16. The Buyer's Journey - Structured for ABM chapter] for example 

= References =
[[Category:ECommerce Search]]
[[Category:Marketing]]