Public:Market Sizing
To market to your audience you first understand your market. This is done by Market sizing.
Read more about Marketing Sizing and ICP from ABM MasterClass Course > Chapter7 and Chapter8
Examples
1. Security camera
TAM(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.
TAM=Total number of buyers for any product. For example: security cameras
ICP= Wifi enabled security camera /Bluetooth cameras/Wired cameras
SAM=Home owners/Office buildings/Entertainment place/Bank etc
SOM=Wired indoor cameras
2. Fast Food Restaurants
Tools
There are various online tools you can use to calculate the TAM, SAM, SOM