Public:Market Sizing

Read more about Marketing Sizing and ICP from ABM MasterClass Course > Chapter7 and Chapter8

To market to your audience you first understand your market. This is done by Market sizing.

Examples

1. Fast Food Restaurants

Tools

There are various online tools you can use to calculate the TAM, SAM, SOM

When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the bottoms-up approach as shown in this here : Video: Market Sizing for B2B using LinkedIn Campaigns