In Lean Business Canvas the Customer Segments developed habit of using existing alternatives. If our solution is just incrementally better than existing solutions, they still would NOT break their habit and would not switch to our solution. To instigate switch by identifying and promoting triggering event. Detailed more in the book chapter on the right

Write down 1 or more triggering events adjacent to the Early Adopters section in Lean Business Canvas

Example of Triggering Event

In lean canvas of AI Cloning Senior Staff we wrote these 2 Triggering Events for our Early Adopters