Public:Personal Shopping Assistant/for Sustainability
There is a growing demand for circular economy among shoppers. [1] [2]
Market Sizing
TAM: Shoppers who shop for themselves, on behalf of someone. They are shopping on behalf of 7.8 Billion population of planet earth. This could be home makers, govt institutions, guardians, care givers, or anybody in particular who shops something online or offline
Fit
Those we don't know about
Actively Looking
Shoppers who have Climate Anxiety or Eco-Anxiety.
Engaged
Competitor customers
In sustainability they say the competition is less cut-through because everybody wins if sustainability goal is achieved.
Capabilities
References
- ↑ Growing Demand For A Circular Economy in RetailNext: 2024 Retail Trends Worth Having On Your Radar
- ↑ Dentsu: Sustainable Lifestyle Report 2021