Public:Market Sizing: Difference between revisions

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= Examples =
= Examples =


== '''1. Security camera''' ==
== 1. Fast Food Restaurants ==
'''TAM'''(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.
 
'''TAM'''=Total number of buyers for any product. For example: security cameras
 
'''ICP'''= Wifi enabled security camera /Bluetooth cameras/Wired cameras
 
'''SAM'''=Home owners/Office buildings/Entertainment place/Bank etc
 
'''SOM='''Wired indoor cameras
 
== 2. Fast Food Restaurants ==
[[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]]
[[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]]



Latest revision as of 08:16, 16 November 2024

Read more about Marketing Sizing and ICP from ABM MasterClass Course > Chapter7 and Chapter8

To market to your audience you first understand your market. This is done by Market sizing.

Examples

1. Fast Food Restaurants

Tools

There are various online tools you can use to calculate the TAM, SAM, SOM