Public:Product Design Sprint

A Product Design Sprint is a 5 days, five-phase process (one day for each phase) that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.

Phases of a Design Sprint

5 phases of Design Sprint by Google

Alternate 6 phases of Design Sprint suggested by Google. Here the Brainstorm phase is divided into two - Understand & Define

Map [or Brainstorm]

In this phase the business opportunity, the audience, the competition & the value proposition are discovered; and metrics of success are defined.

In simple words, the problem (that's needed to be solved) will be picked in this phase. Hence, Jake Knapp calls this phase as Map.

Google alternatively divides this Phase in 2 phases as Understand & Define.

Sketch [or Ideate]

In this phase broad range of Ideas are suggested by Design Sprint Team as a Solution for the Problem selected in the Brainstorm Phase.

These ideas are shared in the form of rough sketches, hence this phase is also known as Sketch.

Decide

In this phase, the Design Sprint team finalizes the direction or concept to be prototyped, by selecting from the solutions suggested in Ideate phase.

Prototype

In this phase, the Design Sprint team will work together to create a prototype of the concept finalized in the Decide phase.

Test [or Validate]

In this phase, the prototype is shared with the audience (discovered in the Brainstorm phase) to gather their feedback & response through observations & interview.

Based on the outcome of this phase:

• If the concept is validated, then the prototype will be sent for development.
• If the concept is not validated, then the prototype will be sent for improvement accordingly. This will start a new sprint.

Due to it's nature this phase is also known as Validate Phase by Google.

Examples

• Kray: Guide Users "What to Search" Design Sprint
• TLANT Chef's Breakfast Tool Design Sprint
• Synterex (Agile Writer) Design Sprint
• Document Chatbot Design Sprint