Public:Market Sizing: Difference between revisions
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There are various online tools you can use to calculate the TAM, SAM, SOM | There are various online tools you can use to calculate the TAM, SAM, SOM | ||
When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the [https://www.scalepath.io/post/top-down-bottom-up-difference-total-addressable-market-tam bottoms-up approach] as shown in this here : [https://youtu.be/Zauegs7RljM Video: Market Sizing for B2B using LinkedIn Campaigns] | |||
[[Category:Marketing]] | [[Category:Marketing]] | ||
[[Category:Product Management Artifacts]] | [[Category:Product Management Artifacts]] | ||
Revision as of 07:58, 22 September 2026
To market to your audience you first understand your market. This is done by Market sizing.
Examples
1. Fast Food Restaurants
Tools
There are various online tools you can use to calculate the TAM, SAM, SOM
When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the bottoms-up approach as shown in this here : Video: Market Sizing for B2B using LinkedIn Campaigns