Public:Market Sizing: Difference between revisions

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    To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]].
    To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]].


    Note: TAM and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM Course > Section 2 >Chapter7 and Chapter8]
    Read more about Marketing Sizing and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM MasterClass Course > Chapter7 and Chapter8]


    Let us understand the concept by an example:  
    [[File:Public:TAM-Image.png|600x600px]]


    # '''Security camera'''  :
    = Examples =


    == '''1. Security camera''' ==
    '''TAM'''(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.
    '''TAM'''(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.


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    '''SOM='''Wired indoor cameras
    '''SOM='''Wired indoor cameras
    [[File:Public:TAM-Image.png|306x306px]]


    == 2. Fast Food Restaurants ==
    == 2. Fast Food Restaurants ==
    [[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|thumb|Example of market sizing for restaurant business]]
    [[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]]
    [[Category:Marketing]]
    [[Category:Marketing]]
    [[Category:Product Management Process]]
    [[Category:Product Management Process]]

    Revision as of 08:44, 14 April 2024

    To market to your audience you first understand your market. This is done by Market sizing.

    Read more about Marketing Sizing and ICP from ABM MasterClass Course > Chapter7 and Chapter8

    Examples

    1. Security camera

    TAM(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.

    TAM=Total number of buyers for any product. For example: security cameras

    ICP= Wifi enabled security camera /Bluetooth cameras/Wired cameras

    SAM=Home owners/Office buildings/Entertainment place/Bank etc

    SOM=Wired indoor cameras

    2. Fast Food Restaurants

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