Latest revision as of 08:16, 16 November 2024

To market to your audience you first understand your market. This is done by Market sizing.

Examples

1. Fast Food Restaurants

Tools

There are various online tools you can use to calculate the TAM, SAM, SOM

Market Sizing for B2B using LinkedIn Campaigns

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+[[File:TAM segregrated by Engagement.png|thumb|Read more about Marketing Sizing and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM MasterClass Course > Chapter7 and Chapter8]]]
 To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]].
-Read more about Marketing Sizing and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM MasterClass Course > Chapter7 and Chapter8]
 [[File:Public:TAM-Image.png|600x600px]]
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 = Examples =
-== '''1. Security camera''' ==
+== 1. Fast Food Restaurants ==
-'''TAM'''(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.
+[[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]]
-'''TAM'''=Total number of buyers for any product. For example: security cameras
+= Tools =
+There are various online tools you can use to calculate the TAM, SAM, SOM
-'''ICP'''= Wifi enabled security camera /Bluetooth cameras/Wired cameras
+* [https://youtu.be/Zauegs7RljM Market Sizing for B2B using LinkedIn Campaigns]
-'''SAM'''=Home owners/Office buildings/Entertainment place/Bank etc
-'''SOM='''Wired indoor cameras
-== 2. Fast Food Restaurants ==
-[[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]]
 [[Category:Marketing]]
 [[Category:Product Management Artifacts]]