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    [[File:TAM segregrated by Engagement.png|thumb|Read more about Marketing Sizing and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM MasterClass Course > Chapter7 and Chapter8]]]
    To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]].
    To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]].


    Note: TAM and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM Course > Section 2 >Chapter7 and Chapter8]
    [[File:Public:TAM-Image.png|600x600px]]


    Let us understand the concept by an example:
    == Examples ==


    # '''Security camera'''  :
    === 1. Fast Food Restaurants space ===
    [[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]]


    '''TAM'''(Total Addressable Market) should be average revenue per customer/total customers revenue or target customers in the market. TAM calculation can be taken as an exercise for the clarity on the future roadmap, check the demand of the product and profit for future production.
    === 2. Database as a Service space ===
    [[File:TalkingDB Market Sizing.png|none|thumb|600x600px|Notice the 3 citations at the bottom of the screenshot]]
    Full Deck : [https://canva.link/9csqivi7w9581nl TalkingDB - Pitch for Eureka 2026]


    '''TAM'''=Total number of buyers for any product. For example: security cameras
    == Tools ==
    There are various online tools you can use to calculate the TAM, SAM, SOM


    '''ICP'''= Wifi enabled security camera /Bluetooth cameras/Wired cameras
    When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the [https://www.scalepath.io/post/top-down-bottom-up-difference-total-addressable-market-tam bottoms-up approach] as shown in this here : [https://youtu.be/Zauegs7RljM Video: Market Sizing for B2B using LinkedIn Campaigns]


    '''SAM'''=Home owners/Office buildings/Entertainment place/Bank etc
    '''SOM='''Wired indoor cameras
    [[File:TAM-Image.png|306x306px]]
    == 2. Fast Food Restaurants ==
    [[File:TAM-SAM-SOM-EVG-Market-Sizing.png|thumb|Example of market sizing for restaurant business]]
    [[Category:Marketing]]
    [[Category:Marketing]]
    [[Category:Product Management Process]]
    [[Category:Product Management Artifacts]]

    Latest revision as of 08:09, 22 September 2026

    Read more about Marketing Sizing and ICP from ABM MasterClass Course > Chapter7 and Chapter8

    To market to your audience you first understand your market. This is done by Market sizing.

    Examples

    1. Fast Food Restaurants space

    2. Database as a Service space

    Notice the 3 citations at the bottom of the screenshot

    Full Deck : TalkingDB - Pitch for Eureka 2026

    Tools

    There are various online tools you can use to calculate the TAM, SAM, SOM

    When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the bottoms-up approach as shown in this here : Video: Market Sizing for B2B using LinkedIn Campaigns

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