Public:Market Sizing: Difference between revisions
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[[File:TAM | [[File:TAM segregrated by Engagement.png|thumb|Read more about Marketing Sizing and ICP from [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609354#overview ABM MasterClass Course > Chapter7 and Chapter8]]] | ||
To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]]. | To market to your audience you first understand your market. This is done by [[google:market+sizing|Market sizing]]. | ||
[[File:Public:TAM-Image.png|600x600px]] | |||
== Examples == | |||
=== 1. Fast Food Restaurants space === | |||
[[File:Public:TAM-SAM-SOM-EVG-Market-Sizing.png|600x600px]] | |||
=== 2. Database as a Service space === | |||
[[File:TalkingDB Market Sizing.png|none|thumb|600x600px|Notice the 3 citations at the bottom of the screenshot]] | |||
Full Deck : [https://canva.link/9csqivi7w9581nl TalkingDB - Pitch for Eureka 2026] | |||
== Tools == | |||
There are various online tools you can use to calculate the TAM, SAM, SOM | |||
When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the [https://www.scalepath.io/post/top-down-bottom-up-difference-total-addressable-market-tam bottoms-up approach] as shown in this here : [https://youtu.be/Zauegs7RljM Video: Market Sizing for B2B using LinkedIn Campaigns] | |||
[[Category:Marketing]] | [[Category:Marketing]] | ||
[[Category:Product Management Artifacts]] | |||
Latest revision as of 08:09, 22 September 2026
To market to your audience you first understand your market. This is done by Market sizing.
Examples
1. Fast Food Restaurants space
2. Database as a Service space
Full Deck : TalkingDB - Pitch for Eureka 2026
Tools
There are various online tools you can use to calculate the TAM, SAM, SOM
When writing SAM often entrepreneurs just assume some % of market they "wish" to capture (that's called top-down approach). Instead use the bottoms-up approach as shown in this here : Video: Market Sizing for B2B using LinkedIn Campaigns