Public:Personal Shopping Assistant/for Vitamins and Supplements

Consumers prefer shopping for Vitamins and Supplements online more than offline because they see better product information and reviews online. But these shoppers also find it hard to find information when skimming through dozens of supplement websites.

Our Personal Shopping Assistant crawls popular supplement websites and offers a chatbot to help users navigate on top of all supplement websites. Like coupon extensions it makes money by taking commission on those websites.

Its OK if its business model isn't viable. But we would get a store of our own to play tests and show demos to customers of ECommerce Search AI

Problem

How ingredients of a supplement help me

Solution

1. An ecommerce store of supplements. And a page for every ingredient. With well connected database

where supplement labels are CONNECTED to ingredient pages. Every ingredient "like melatonin" is page over there. And the page tells

• how its useful
• harmful
• anything else
  • pregnenacy special things
  • dont use if allergic to...

Much like we showed ingredint pages in Nutritional Label Ecommerce search engine

Validation

1-2 weeks to validate some assumption.

Set landing pages keywords "[Supplement Product Title] review".

• Datasets
  • Scrape all nutrition products on iherb or amazon
• Landing page UI elements
  • Tushar to come up with sketch here. Inspirations taken from Baymard research
    • Product Data Feed - where AI would be made to extract the following specifications for each product. AI will exrtact along with citation. Where the data couldnt be extracted or citation couldnt isnt of high value - the
    • Specifications - make a crawler that goes to Supplement websites and extracts the filtering they offer. Any change in filtering is alerted to human category managers
      • Diet (like Kosher, Gluten Free)
      • Format: Tablet, Capsule, Liquid
      • End User : Women, Kids
      • Misc (like Organic)
      • Ingredients
        • 1 liner benefit of each Ingredients. Along with citation to Ingredient page. Ingredient page would be written using FactChecking API like LongShot AI
    • These specifications will be used in
      • Product list and Filtering page
      • Promoted Filters

Landing page for keywords "[Ingredient] review"

• Datasets
  • Ricky to fill list of datasets here
• Landing page UI elements
  • Ricky to come up with sketch here

Bring traffic to validate our assumption

• Proud plugs in some social network discussions happening recently
• Small budget for paid advertisements
• SERP

Product Design Sprint for what people want to read on Landing pages

Subscribe to research activity on my topics

Bring in that bio-hacker in loop who hired us for $650

• Tushar to draft a message for bio-hacker, and come up with a specific ask for him