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    [[Category:Design Process]]
    [[Category:Design Process]]


    A '''Product Design Sprint''' is a 5 days, five-phase process (one day for each phase) that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.<ref>[[:en:Design_sprint#:~:text=A%20design%20sprint%20is%20a%20time%2Dconstrained%2C%20five%2Dphase%20process%20that%20uses%20design%20thinking%20with%20the%20aim%20of%20reducing%20the%20risk%20when%20bringing%20a%20new%20product%2C%20service%20or%20a%20feature%20to%20the%20market.|https://en.wikipedia.org/wiki/Design_sprint#:~:text=A%20design%20sprint%20is%20a%20time%2Dconstrained%2C%20five%2Dphase%20process%20that%20uses%20design%20thinking%20with%20the%20aim%20of%20reducing%20the%20risk%20when%20bringing%20a%20new%20product%2C%20service%20or%20a%20feature%20to%20the%20market.]]</ref>
    A '''Product Design Sprint''' is a 5 days, five-phase process (one day for each phase) that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.<ref>[[:en:Design_sprint#:~:text=A%20design%20sprint%20is%20a%20time%2Dconstrained%2C%20five%2Dphase%20process%20that%20uses%20design%20thinking%20with%20the%20aim%20of%20reducing%20the%20risk%20when%20bringing%20a%20new%20product%2C%20service%20or%20a%20feature%20to%20the%20market.|Wikipedia: Design sprint]]</ref>


    == Phases of a Design Sprint ==
    == Phases of a Design Sprint ==


    [[File:5 phases of design sprint.png|thumb|5 phases of Design Sprint by [https://www.coursera.org/lecture/foundations-user-experience-design/five-phases-of-design-sprints-v2ZzQ Google]]]
    [[File:5 phases of design sprint.png|thumb|5 phases of Design Sprint by [https://www.coursera.org/lecture/foundations-user-experience-design/five-phases-of-design-sprints-v2ZzQ Google]]]
    [[File:6 phases of design sprint.png|thumb|Alternate 6 phases of Design Sprint suggested by Google. Here the Brainstorm phase is divided into two - Understand & Define]]
    [[File:6 phases of design sprint.png|thumb|Alternate 6 phases of Design Sprint suggested by [https://designsprintkit.withgoogle.com/methodology/overview Google]. Here the Brainstorm phase is divided into two - Understand & Define]]


    === Brainstorm ===
    === Map [or Brainstorm] ===
    In Brainstorm phase the business opportunity, the audience, the competition & the value proposition are discovered; and metrics of success are defined.
    In this phase the business opportunity, the audience, the competition & the value proposition are discovered; and metrics of success are defined.


    In simple words, the problem (that's needed to be solved) will be picked in this phase.<ref>https://www.youtube.com/watch?time_continue=29&v=K2vSQPh6MCE&embeds_widget_referrer=https%3A%2F%2Fwww.thesprintbook.com%2F&embeds_referring_euri=https%3A%2F%2Fcdn.embedly.com%2F&embeds_referring_origin=https%3A%2F%2Fcdn.embedly.com&source_ve_path=Mjg2NjY&feature=emb_logo</ref> Hence, Jake Knapp calls this phase as Map.<ref name=":0">https://www.thesprintbook.com/the-design-sprint</ref>
    In simple words, the problem (that's needed to be solved) will be picked in this phase.<ref>Google Venture's [https://www.youtube.com/watch?v=K2vSQPh6MCE Sprint Process in 90 Seconds]</ref> Hence, Jake Knapp calls this phase as Map.<ref name=":0">[https://www.thesprintbook.com/the-design-sprint The Sprint Book: The Design Sprint]</ref>


    Google alternatively divides this Phase in 2 phases as Understand<ref>https://designsprintkit.withgoogle.com/methodology/phase1-understand</ref> & Define<ref>https://designsprintkit.withgoogle.com/methodology/phase2-define</ref>.
    Google alternatively divides this Phase in 2 phases as Understand<ref>[https://designsprintkit.withgoogle.com/methodology/phase1-understand Google Design Sprint Kit: Phase 1 - Understanding]</ref> & Define<ref>[https://designsprintkit.withgoogle.com/methodology/phase2-define Google Design Sprint Kit: Phase 2 - Define]</ref>.


    === Ideate ===
    === Sketch [or Ideate] ===
    In Ideate phases broad range of Ideas are suggested by Design Sprint Team as a Solution for the Problem selected in the Brainstorm Phase.
    In this phase broad range of Ideas are suggested by Design Sprint Team as a Solution for the Problem selected in the Brainstorm Phase.


    These ideas are shared in the form of rough sketches, hence this phase is also known as Sketch.<ref>https://designsprintkit.withgoogle.com/methodology/phase3-sketch</ref><ref name=":0" />
    These ideas are shared in the form of rough sketches, hence this phase is also known as Sketch.<ref>[https://designsprintkit.withgoogle.com/methodology/phase3-sketch Google Design Sprint Kit: Phase 3 - Sketch]</ref><ref name=":0" />


    === Decide ===
    === Decide ===
    In Decide phase, the Design Sprint team finalizes the direction or concept to be prototyped, by selecting from the solutions suggested in Ideate phase.<ref>https://designsprintkit.withgoogle.com/methodology/phase4-decide</ref>
    In this phase, the Design Sprint team finalizes the direction or concept to be prototyped, by selecting from the solutions suggested in Ideate phase.<ref>[https://designsprintkit.withgoogle.com/methodology/phase4-decide Google Design Sprint Kit: Phase 4 - Decide]</ref>


    === Prototype ===
    === Prototype ===
    In the Prototype phase, the Design Sprint team will work together to create a prototype of the concept finalized in the Decide phase.  
    In this phase, the Design Sprint team will work together to create a prototype of the concept finalized in the Decide phase.  


    === Test ===
    === Test [or Validate] ===
    In this phase, the prototype is shared with the audience (discovered in the Brainstorm phase) to gather their feedback & response through observations & interview.
    In this phase, the prototype is shared with the audience (discovered in the Brainstorm phase) to gather their feedback & response through observations & interview.


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    * If the concept is not validated, then the prototype will be sent for improvement accordingly. This will start a new sprint.
    * If the concept is not validated, then the prototype will be sent for improvement accordingly. This will start a new sprint.


    Due to it's nature this phase is also known as Validate Phase by Google.<ref>https://designsprintkit.withgoogle.com/methodology/phase6-validate</ref>
    Due to it's nature this phase is also known as Validate Phase by Google.<ref>[https://designsprintkit.withgoogle.com/methodology/phase6-validate Google Design Sprint Kit: Phase 6 - validate]</ref>
     


    == Examples ==


    * [https://miro.com/welcomeonboard/cllBN3VYWW5kYU5XQWQydE5DYTh0aldNdUZqVHBKNmtKRXVXdVllYktzbnpjeXhiUjV3T3g2d2ZyRGxRODFvU3wzNDU4NzY0NTQ3MDQ3MDY5MTkwfDI=?share_link_id=439269932868 Kray: Guide Users "What to Search" Design Sprint]
    * [https://miro.com/welcomeonboard/UGhGWkN4TnNVMWtrR05PSzYwZHEyWFNRa2VEUUthUFEzSUhEaktQQ0xIVHVLUk9UTWVLUnhzQ0haNWtpcDUzbHwzNDU4NzY0NTQ3MDQ3MDY5MTkwfDI=?share_link_id=527809790731 TLANT Chef's Breakfast Tool Design Sprint]
    * [https://miro.com/welcomeonboard/N2dtMEtKam5nNFNGTXBSbzB0cEJWa0hEU25JdlRaNkJmRjdUcHJWSklQNFdjVjVCWkdtdGZSdTZzMWJKUGZuRHwzNDU4NzY0NTQ3MDQ3MDY5MTkwfDI=?share_link_id=774408194127 Synterex (Agile Writer) Design Sprint]
    * [https://miro.com/welcomeonboard/bjloem9VWnlSeUdkREY0bEFFMnZsaEp4NHpMbll2UUsyWXViUWNwOEt0YVFZajlNZXVTbXRTdjRCdE5TMjBHNHwzNDU4NzY0NTQ3MDQ3MDY5MTkwfDI=?share_link_id=189634504239 Document Chatbot Design Sprint]


    == References ==
    <references />
    <references />

    Latest revision as of 18:12, 30 May 2024


    A Product Design Sprint is a 5 days, five-phase process (one day for each phase) that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.[1]

    Phases of a Design Sprint

    5 phases of Design Sprint by Google
    Alternate 6 phases of Design Sprint suggested by Google. Here the Brainstorm phase is divided into two - Understand & Define

    Map [or Brainstorm]

    In this phase the business opportunity, the audience, the competition & the value proposition are discovered; and metrics of success are defined.

    In simple words, the problem (that's needed to be solved) will be picked in this phase.[2] Hence, Jake Knapp calls this phase as Map.[3]

    Google alternatively divides this Phase in 2 phases as Understand[4] & Define[5].

    Sketch [or Ideate]

    In this phase broad range of Ideas are suggested by Design Sprint Team as a Solution for the Problem selected in the Brainstorm Phase.

    These ideas are shared in the form of rough sketches, hence this phase is also known as Sketch.[6][3]

    Decide

    In this phase, the Design Sprint team finalizes the direction or concept to be prototyped, by selecting from the solutions suggested in Ideate phase.[7]

    Prototype

    In this phase, the Design Sprint team will work together to create a prototype of the concept finalized in the Decide phase.

    Test [or Validate]

    In this phase, the prototype is shared with the audience (discovered in the Brainstorm phase) to gather their feedback & response through observations & interview.

    Based on the outcome of this phase:

    • If the concept is validated, then the prototype will be sent for development.
    • If the concept is not validated, then the prototype will be sent for improvement accordingly. This will start a new sprint.

    Due to it's nature this phase is also known as Validate Phase by Google.[8]

    Examples

    References

    1. ↑ Wikipedia: Design sprint
    2. ↑ Google Venture's Sprint Process in 90 Seconds
    3. ↑ 3.0 3.1 The Sprint Book: The Design Sprint
    4. ↑ Google Design Sprint Kit: Phase 1 - Understanding
    5. ↑ Google Design Sprint Kit: Phase 2 - Define
    6. ↑ Google Design Sprint Kit: Phase 3 - Sketch
    7. ↑ Google Design Sprint Kit: Phase 4 - Decide
    8. ↑ Google Design Sprint Kit: Phase 6 - validate
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