Public:Personal Shopping Assistant/for Sustainability

There is a growing demand for circular economy among shoppers.

Market Sizing

TAM: Shoppers who shop for themselves, on behalf of someone. They are shopping on behalf of 7.8 Billion population of planet earth. This could be home makers, govt institutions, guardians, care givers, or anybody in particular who shops something online or offline

Fit

Actively Looking

Shoppers who have Climate Anxiety or Eco-Anxiety.

Engaged

Competitor customers

In sustainability they say the competition is less cut-through because everybody wins if sustainability goal is achieved.

Capabilities & Initiatives

The early release would be like a browser extension that assists you in shopping. Like these coupon browser extensions

Marketing Sustainability Products

We would make consumers Aware of the Sustainability Problems, Solutions, Products, Projects until they show activation to either of of the capabilities of our Personal Shopping Assistant/for Sustainability

Like Objective.Earth we would make people aware of the problems, and solutions. Then nudge them to become Follower, Supporter, or Leader of those Projects, and Product campaigns

Sustainability Meter of Products / Companies

Like Nutrition Label Store we would grade products / companies on their sustainability index. Like wiki consumers would be able to cite evidence of any product / company being more or less sustainable.

Sustainability Meter of Consumer

Much like how Smart Wearables remind consumers for steps they must take from time to time, we would provide a time-to-time reminder of what they must do next for their better self, and better planet