https://docs.smarter.codes/api.php?action=feedcontributions&feedformat=atom&user=Muhammad+SaffiullaDocs | Smarter.Codes - User contributions [en]2026-06-09T23:35:41ZUser contributionsMediaWiki 1.40.4https://docs.smarter.codes/index.php?title=Public:Marketing_Kray.ai&diff=14081Public:Marketing Kray.ai2024-01-02T11:37:52Z<p>Muhammad Saffiulla: </p>
<hr />
<div>= Market Size =<br />
On doing the [[Market Sizing]], we've come upon the following TAM, SAM, SOM, EVG or ICP<br />
<br />
== Total Addressable Market ==<br />
[[File:TAM segregrated by Engagement.png|thumb|Do check in time to time with TAM and Marketing team often on who are Fit customers now, but weren't fit before]]<br />
'''How big is the largest market?'''<br />
<br />
1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref><br />
<br />
=== Not a good fit ===<br />
Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co<br />
<br />
=== Fit ===<br />
<br />
==== Those we don't know about ====<br />
We can educate our ICPs through newsletters , Google ads, facebook ads, blogs <br />
<br />
==== Actively Looking ====<br />
Tushar to plan how we would identify the ones who are "actively looking"<br />
<br />
==== Find through Inbound / Outbound ====<br />
Landing page with google ads<br />
<br />
Linkedin Inmail outbound campaign<br />
<br />
Social media(facebook, Instagram) ad campaigns<br />
<br />
== Serviceable Available Market ==<br />
'''What portion of the market fits you ?'''<br />
<br />
Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation<br />
<br />
== Serviceable Obtainable Market ==<br />
'''What is the market you could reach with your current resources ?'''<br />
<br />
Manufacturers with 100s of pages of product catalogs. And not the [https://www.shopify.com/blog/top-online-shopping-categories top online shopping categories]<br />
<br />
== Early Evangelists or Ideal Customer Profile ==<br />
* Size of company: 100+ people having store on their website<br />
* Geography: anywhere in world<br />
* Industry: Industrial Parts<br />
* Technology : Any ecommerce store software<br />
* Department size: 10+ people in Sales and Marketing team<br />
* Funding: they are Series A or beyond and running a store<br />
* Public/Private : Any<br />
* Complexity: complex products<br />
<br />
= Buying Committee =<br />
<br />
== In Manufacturing firm ==<br />
CEO. like [https://www.linkedin.com/in/bill-dobbins-0ab1363 Bill from CasterConcepts]<br />
<br />
CMO, like [https://www.linkedin.com/in/richardbrowne/ Richard from CasterConcepts]<br />
<br />
VP of Sales. like [https://www.linkedin.com/in/douglas-backinger-a8a622/details/experience/ Doug from CasterConcepts]<br />
<br />
CTO / IT guy. like [https://www.linkedin.com/in/justin-powell-978997108 Justin from CasterConcepts]<br />
<br />
= Campaigns =<br />
<br />
== Manufactures who have 10+ people in their Sales team and Marketing team ==<br />
<br />
== Stores using Competitor Products ==<br />
<br />
= Buyer Persona =<br />
Use [https://www.hubspot.com/make-my-persona Hubspot's Buyer Persona Builder tool] to build one, and paste it here<br />
<br />
== Ideal customer profile (ICP) ==<br />
ICP 1<br />
<br />
Revenue > 1 million<br />
<br />
Size of company > 100<br />
<br />
<br />
ICP 2<br />
<br />
Ecommerce consultant. (Agency/Individuals providing service/product to ecommerce).<br />
<br />
= Content at each stage in Buyer's Journey =<br />
[[File:Content-in-Buyer-Journey-Stages.png|thumb|At each stage of the buyer journey, list down the content artifacts you would use]]<br />
Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609782#overview ABM Course > 16. The Buyer's Journey - Structured for ABM chapter] for example <br />
<br />
= References =<br />
[[Category:ECommerce Search]]<br />
[[Category:Marketing]]</div>Muhammad Saffiullahttps://docs.smarter.codes/index.php?title=Public:Marketing_Kray.ai&diff=14080Public:Marketing Kray.ai2024-01-02T11:30:35Z<p>Muhammad Saffiulla: </p>
<hr />
<div>= Market Size =<br />
On doing the [[Market Sizing]], we've come upon the following TAM, SAM, SOM, EVG or ICP<br />
<br />
== Total Addressable Market ==<br />
[[File:TAM segregrated by Engagement.png|thumb|Do check in time to time with TAM and Marketing team often on who are Fit customers now, but weren't fit before]]<br />
'''How big is the largest market?'''<br />
<br />
1M Ecommerce Store companies with more than $1000/year in revenues<ref>[https://wpforms.com/ecommerce-statistics/ 68 Useful eCommerce Statistics You Must Know in 2023]</ref><br />
<br />
=== Not a good fit ===<br />
Store owners who are "small" and hence "overwhelmed" with ideas on how to grow their store. Like Safiery.com and MedicalSupplies.co<br />
<br />
=== Fit ===<br />
<br />
==== Those we don't know about ====<br />
We can educate our ICPs through newsletters , Google ads, facebook ads, blogs <br />
<br />
==== Actively Looking ====<br />
Tushar to plan how we would identify the ones who are "actively looking"<br />
<br />
==== Find through Inbound / Outbound ====<br />
Landing page with google ads<br />
<br />
Linkedin Inmail outbound campaign<br />
<br />
Social media(facebook, Instagram) ad campaigns<br />
<br />
== Serviceable Available Market ==<br />
'''What portion of the market fits you ?'''<br />
<br />
Stores that make more than $1,500,000/year+ in revenues. Because only they can afford to pay $10,000 for implementation<br />
<br />
== Serviceable Obtainable Market ==<br />
'''What is the market you could reach with your current resources ?'''<br />
<br />
Manufacturers with 100s of pages of product catalogs. And not the [https://www.shopify.com/blog/top-online-shopping-categories top online shopping categories]<br />
<br />
== Early Evangelists or Ideal Customer Profile ==<br />
* Size of company: 100+ people having store on their website<br />
* Geography: anywhere in world<br />
* Industry: Industrial Parts<br />
* Technology : Any ecommerce store software<br />
* Department size: 10+ people in Sales and Marketing team<br />
* Funding: they are Series A or beyond and running a store<br />
* Public/Private : Any<br />
* Complexity: complex products<br />
<br />
= Buying Committee =<br />
<br />
== In Manufacturing firm ==<br />
CEO. like [https://www.linkedin.com/in/bill-dobbins-0ab1363 Bill from CasterConcepts]<br />
<br />
CMO, like [https://www.linkedin.com/in/richardbrowne/ Richard from CasterConcepts]<br />
<br />
VP of Sales. like [https://www.linkedin.com/in/douglas-backinger-a8a622/details/experience/ Doug from CasterConcepts]<br />
<br />
CTO / IT guy. like [https://www.linkedin.com/in/justin-powell-978997108 Justin from CasterConcepts]<br />
<br />
= Campaigns =<br />
<br />
== Manufactures who have 10+ people in their Sales team and Marketing team ==<br />
<br />
== Stores using Competitor Products ==<br />
<br />
= Buyer Persona =<br />
Use [https://www.hubspot.com/make-my-persona Hubspot's Buyer Persona Builder tool] to build one, and paste it here<br />
<br />
== Ideal customer profile (ICP) ==<br />
Revenue > 1 million<br />
<br />
Size of company > 100<br />
<br />
= Content at each stage in Buyer's Journey =<br />
[[File:Content-in-Buyer-Journey-Stages.png|thumb|At each stage of the buyer journey, list down the content artifacts you would use]]<br />
Create a spreadsheet and list down the content that you would create for each stage. Give link to actual piece of content that you would use. See [https://www.udemy.com/course/abm_masterclass/learn/lecture/31609782#overview ABM Course > 16. The Buyer's Journey - Structured for ABM chapter] for example <br />
<br />
= References =<br />
[[Category:ECommerce Search]]<br />
[[Category:Marketing]]</div>Muhammad Saffiulla