[[Category:Design Process]]
A '''Product Design Sprint''' is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.<ref>[[:en:Design_sprint#:~:text=A%20design%20sprint%20is%20a%20time%2Dconstrained%2C%20five%2Dphase%20process%20that%20uses%20design%20thinking%20with%20the%20aim%20of%20reducing%20the%20risk%20when%20bringing%20a%20new%20product%2C%20service%20or%20a%20feature%20to%20the%20market.|https://en.wikipedia.org/wiki/Design_sprint#:~:text=A%20design%20sprint%20is%20a%20time%2Dconstrained%2C%20five%2Dphase%20process%20that%20uses%20design%20thinking%20with%20the%20aim%20of%20reducing%20the%20risk%20when%20bringing%20a%20new%20product%2C%20service%20or%20a%20feature%20to%20the%20market.]]</ref>

== Phases of a Design Sprint ==

=== Brainstorm ===
In Brainstorm phase the business opportunity, the audience, the competition & the value proposition are discovered; and metrics of success are defined.

In simple words, the problem (that's needed to be solved) will be picked in this phase.<ref>https://www.youtube.com/watch?time_continue=29&v=K2vSQPh6MCE&embeds_widget_referrer=https%3A%2F%2Fwww.thesprintbook.com%2F&embeds_referring_euri=https%3A%2F%2Fcdn.embedly.com%2F&embeds_referring_origin=https%3A%2F%2Fcdn.embedly.com&source_ve_path=Mjg2NjY&feature=emb_logo</ref> Hence, Jake Knapp calls this phase as Map.<ref name=":0">https://www.thesprintbook.com/the-design-sprint</ref>

Google alternatively divides this Phase in 2 phases as Understand<ref>https://designsprintkit.withgoogle.com/methodology/phase1-understand</ref> & Define<ref>https://designsprintkit.withgoogle.com/methodology/phase2-define</ref>.

=== Ideate ===
In Ideate phases broad range of Ideas are suggested by Design Sprint Team as a Solution for the Problem selected in the Brainstorm Phase.

These ideas are shared in the form of rough sketches, hence this phase is also known as Sketch.<ref>https://designsprintkit.withgoogle.com/methodology/phase3-sketch</ref><ref name=":0" />

=== Decide ===
In Decide phase, the Design Sprint team finalizes the direction or concept to be prototyped, by selecting from the solutions suggested in Ideate phase.<ref>https://designsprintkit.withgoogle.com/methodology/phase4-decide</ref>

=== Prototype ===
In the Prototype phase, the Design Sprint team will work together to create a prototype of the concept finalized in the Decide phase.

=== Test ===
In this phase, the prototype is shared with the audience (discovered in the Brainstorm phase) to gather their feedback & response through observations & interview.

Based on the outcome of this phase:

* If the concept is validated, then the prototype will be sent for development.
* If the concept is not validated, then the prototype will be sent for improvement accordingly. This will start a new sprint.

Due to it's nature this phase is also known as Validate Phase by Google.<ref>https://designsprintkit.withgoogle.com/methodology/phase6-validate</ref>

<references />

Public:Product Design Sprint

2024-05-29T06:06:16Z

Akash Divya Pandit:

Public:Product Design Sprint

2024-05-29T05:40:41Z

Akash Divya Pandit:

Public:Product Design Sprint

2024-05-29T05:00:19Z

Akash Divya Pandit:

[[Category:Design Process]]
[[File:Steps of design sprint.png|thumb|Design Thinking Framework]]